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To the News

Main topic this month: Marketing Mix Surfboards

Perceived quality is influenced by:

  • Technology index
  • Index of the website

The Variety Index influences demand as well.

The price influences the demand for the product in the market.

The terms of payment influence the sales as well.

Customers make their purchases online through the website with the help of customer service, which provides information about the material, size and design of the surfboard.
The production location does not influence sales.

Advertising is needed to establish a name for the company and the product.

For more details, you can look up the published market study.

Market study